01 / Diagnose
Rizer starts after the deal is lost.
Gong helps teams understand conversations while deals are moving. Rizer studies the full trail of lost deals and disqualified leads to explain the patterns behind lost revenue.
Rizer vs. GongBuilt for HubSpot
Gong helps coach the call. Rizer explains the lost pipeline.
Keep Gong. Add loss intelligence.
Gong is built around conversation intelligence: calls, emails, meetings, and rep coaching. Rizer is built around HubSpot loss intelligence: why leads and deals are being lost, what to fix, and which closed-lost opportunities are worth recycling.
Loss intelligence brief
Live from HubSpot
Analyze
Explain
Recover
A quick read from your actual HubSpot history.
$3.1M
Closed-lost pipeline analyzed
47
Ready-now winback targets
Gong strengthConversation coaching
Rizer strengthLoss pattern analysis
Rizer actionLaunch winback segment
01
Different dataCalls versus closed-lost history.
02
Different motionCoach the next call. Recover the right account.
03
Better togetherKeep Gong. Add loss intelligence.
Side-by-side
Rizer and Gong answer different questions.
If your question is "what happened on this call?", Gong is the natural fit. If your question is "why are we losing revenue, and who should we go back to?", Rizer is built for that workflow.
| Area | RizerLoss intelligence | GongConversation intelligence |
|---|---|---|
| Primary data source | Reads your HubSpot lead and deal history, including closed-lost deals and disqualified leads. | Analyzes sales conversations, calls, emails, and meeting activity captured around active opportunities. |
| Best at | Explaining why pipeline is being lost and which lost leads or deals are worth going back to. | Coaching reps, reviewing calls, inspecting deal conversations, and improving live sales execution. |
| Output | Ranked loss drivers, department-owned recommendations, callback lists, and winback opportunities. | Call summaries, conversation insights, coaching moments, deal warnings, and activity-based signals. |
| Where it lives | Inside the revenue history you already have in HubSpot. | Around the conversations your sales team is having right now. |
Not either/or.
Use Gong to improve the next conversation. Use Rizer to understand the pattern behind the last 100 losses.
Why teams add Rizer
The work after the call is where revenue compounds.
02 / Prioritize
Rizer turns loss patterns into a fix list.
Instead of another conversation review queue, Rizer ranks product, pricing, competitive, nurturing, and sales-process issues by commercial impact.
03 / Recover
Rizer gives closed-lost pipeline a second motion.
Gong can help coach the next call. Rizer helps find the old leads and deals worth calling again, with timing and messaging shaped by the reason they were lost.
Choose the motion
Two different jobs. One better revenue loop.
Keep the workflow that helps your team today. Add the one that closes the loop on revenue tomorrow.
Good fit
Use Rizer when...
- You use HubSpot and want answers from your actual lost revenue history.
- You need to analyze both closed-lost deals and disqualified leads.
- You want AI recommendations assigned to sales, marketing, product, pricing, and leadership.
- You care about callbacks, winbacks, and recycling lost pipeline.
Use Gong when...
Gong is the better fit when...
- Your main need is call recording, transcription, and conversation review.
- Sales managers need rep coaching workflows around live opportunities.
- You want to inspect talk tracks, objections, next steps, and deal conversations.
Already know what happened on the call? Now find the pattern.
Rizer shows where revenue is leaking in HubSpot, why it is happening, and which leads and deals are worth going back to first.