Turn every lost deal into
your next revenue signal.
Rizer turns closed-lost history into clear reasons, ranked fixes, and HubSpot-ready winback motions so your team knows what to improve and which accounts are worth re-engaging.
A continuous loop from loss intelligence
to winback pipeline.
Five steps, one loop. Rizer Intelligence uncovers why you lose, what it costs, and what to fix. Rizer Recycling nurtures the right lost accounts and wins them back when they're ready.
Rizer Intelligence
Know exactly why you lose, what it costs, and what to fix first.
Rizer Intelligence is the base product. It turns messy CRM notes, closed-lost details, and rep context into structured loss intelligence your team can act on.
Uncover
AI-generated loss profiles
For every lost lead and deal, Rizer creates a structured profile: execution issues, per-product loss reasons, feature gaps ranked by importance, competitor switches, contract timing, and callback signals, each backed by an AI justification.
Sales Execution
Surface execution issues by owner, stage, loss outcome, deal size, and trend.
Buyer Dynamics
Understand timing, budget, stakeholder, non-responsive, and friction-related losses.
Product Fit
Identify product, pricing, trust, competitor, feature, and ICP fit gaps.
Prioritize
Action plan
Rizer groups losses by micro-reason, ranks them by revenue impact, and assigns each fix to product, sales, marketing, pricing, or leadership.
Revenue Impact
Wins, losses, win rate, loss rate, and revenue impact by owner, product, ICP tier, deal size, and time.
Insights
Specific recommendations organized by solution, buying process, competitors, nurturing, and setup.
Ship the reporting export: $420K of trailing losses trace to it.
Bring the economic buyer in by stage 2: late engagement drives 22% of losses.
Improve
Fix tracking & conversion lift
Every fix has an owner and a status. Rizer tracks whether resolved issues actually improve conversion rates for the affected cohorts, so you know which fixes paid off.
Rizer Recycling
Turn lost leads and deals into a repeatable winback motion.
Rizer Recycling builds on Intelligence by identifying which lost accounts are worth nurturing, when they are ready to re-engage, and what playbook the owner should use to win them back.
Nurture
Targeted nurture workflows
Enroll contacts based on loss reason, ICP, product, competitor, missing features, buyer context, timing signals, and other loss-profile criteria.
Winback
Re-engage readiness score
Rank every recyclable lead and deal using four factors: fit, timing, resolution, and engagement. Control eligibility with aggressive, balanced, or conservative thresholds. The score is the trigger: when it crosses your threshold, the winback fires.
HubSpot winback playbook
The moment an account crosses its readiness threshold, Rizer creates a new deal in HubSpot and hands the owner a ready-to-send narrative: what changed, why they left, and the exact next step to take.
Run the full loop on auto-pilot.
Or control every step.
Rizer supports teams that want governance before automation, as well as teams ready to let the system continuously learn, nurture, and re-engage.
Wired into HubSpot.
Not bolted onto it.
Rizer connects straight into your pipelines and stages, pulls in every disqualified lead and closed-lost deal, and keeps your products, competitors, and features mapped automatically — then pushes every re-engage deal and winback playbook straight back into HubSpot.
No new tool for reps to learn:
just two cards on the deal they already have open.
Every closed-lost deal gets a loss intelligence card showing exactly why it was lost. Every re-engage deal gets a winback playbook card with a readiness score and the next move to make. Both live on the HubSpot deal record reps already work from — not in a dashboard they have to remember to open.
Same account, same deal record. Rizer adds one card when you lose it, and a different card the moment it's worth trying again.
Stop treating closed-lost as the end of the funnel.
Use Rizer to learn from every loss, fix what is costing revenue, and turn the right lost accounts into future pipeline.