Turn every lost deal into
your next revenue signal.
Rizer's two AI agents turn closed-lost history into clear reasons, ranked fixes, and HubSpot-ready winback motions so your team knows what to improve and which accounts are worth re-engaging.
A continuous loop from loss intelligence
to winback pipeline.
Five steps, two agents, one loop. The Intelligence Agent uncovers why you lose, what it costs, and what to fix. The Recycling Agent nurtures the right lost accounts and wins them back when they're ready.
Rizer Intelligence Agent
Know exactly why you lose, what it costs, and what to fix first.
The Intelligence Agent is the base product. It turns messy CRM notes, closed-lost details, and rep context into structured loss intelligence, then routes every fix to the team that owns it.
Uncover
AI-generated loss profiles
For every lost lead and deal, Rizer creates a structured profile: execution issues, per-product loss reasons, feature gaps ranked by importance, competitor switches, contract timing, and callback signals, each backed by an AI justification.
Sales Execution
Surface execution issues by owner, stage, loss outcome, deal size, and trend.
Buyer Dynamics
Understand timing, budget, stakeholder, non-responsive, and friction-related losses.
Product Fit
Identify product, pricing, trust, competitor, feature, and ICP fit gaps.
Prioritize
Action plan
The agent turns losses into fixable themes, ranks them by revenue impact, and assigns each fix to product, sales, marketing, pricing, or leadership.
Revenue Impact
Wins, losses, win rate, loss rate, and revenue impact by owner, product, ICP tier, deal size, and time.
Insights
Specific recommendations organized by solution, buying process, competitors, nurturing, and setup.
Ship the reporting export: $420K of trailing losses trace to it.
Bring the economic buyer in by stage 2: late engagement drives 22% of losses.
Improve
Fix tracking & conversion lift
Every fix has an owner and a status. Rizer tracks whether resolved issues actually improve conversion rates for the affected cohorts, so you know which fixes paid off.
Rizer Recycling Agent
Turn lost leads and deals into a repeatable winback motion.
The Recycling Agent builds on the Intelligence Agent by identifying which lost accounts are worth nurturing, when they are ready to re-engage, and what playbook the owner should use to win them back.
Nurture
Targeted nurture workflows
Enroll contacts based on loss reason, ICP, product, competitor, missing features, buyer context, timing signals, and other loss-profile criteria.
Winback
Re-engage readiness score
Rank every recyclable lead and deal using four factors: fit, timing, resolution, and engagement. Control eligibility with aggressive, balanced, or conservative thresholds. The score is the trigger: when it crosses your threshold, the winback fires.
HubSpot winback playbook
The moment an account crosses its readiness threshold, the agent creates a new deal in HubSpot and hands the owner a ready-to-send narrative: what changed, why they left, and the exact next step to take.
The agents do the work.
Your team makes the call.
Run both agents on auto-pilot.
Or control every step.
Rizer supports teams that want governance before automation, as well as teams ready to let both agents continuously learn, nurture, and re-engage.
Wired into HubSpot.
Not bolted onto it.
Rizer connects straight into your pipelines and stages, pulls in every disqualified lead and closed-lost deal, and keeps your products, competitors, and features mapped automatically, then pushes every re-engage deal and winback playbook straight back into HubSpot.
No new tool for reps to learn:
just one card on the deal they already have open.
Every closed-lost deal gets a Rizer card showing exactly why it was lost. When the account is ready to re-engage, the same card switches to a winback playbook with a readiness score and the next move to make. It lives on the HubSpot deal record reps already work from, not in a dashboard they have to remember to open.
Same account, same card. The Intelligence Agent fills it when you lose the deal. The Recycling Agent updates it the moment it's worth trying again.
Stop treating closed-lost as the end of the funnel.
Use Rizer to learn from every loss, fix what is costing revenue, and turn the right lost accounts into future pipeline.