AI-powered loss intelligence for HubSpot.

Rizer reads your entire lead and deal history, then shows you what's happening, why it's happening, what to fix, and which leads and deals to go back to. Every chart drills to the underlying records. Every dimension toggles in one click.

Report 01 · Execution

Issues Report

Losses broken down by execution issue and by owner. See which issues cost the most revenue and which reps carry which patterns. Switch dimensions: issue, competitor, owner, any segmentation.

IssueOwnerLost $
Qualification depthRep A−284K
Follow-up cadenceRep B−167K
Stakeholder coverageRep D−109K
Closing techniqueRep A−92K
Report 02 · Execution

Trends Report

Execution issue trends over time — by month, quarter, or year. Are the problems getting better or worse? Seasonal patterns, or the impact of process changes.

Qualification losses · 12 mo trend
May '25Apr '26
Report 03 · Execution

Reasons Report

Losses by stated lost-reason and by owner. Switch between attribution, outcome drivers, company segmentations, deal metrics, contact segmentation, and commercial context.

ReasonDeals%
Pricing · too high4726%
No decision / timing3821%
Competitor won2916%
Feature gap2212%
Report 04 · Execution

Win-Loss Report

Wins, losses, win rate, and loss rate trends by owner and by time. The baseline health check for your sales org — track performance over time across every dimension.

OwnerWinsLossesRate
Rep A182443%
Rep B123128%
Rep C211953%
Rep D92229%
Report 05 · Revenue

Lost Drivers Report

Losses by reason analyzed against competitor, ICP tier, deal size, product. See which competitors win in Tier 1 accounts specifically. Understand whether pricing is a company-wide issue or concentrated in one segment.

DriverConcentrationLost $
PricingMid-market988K
Competitor · AcmeTier 1 only361K
Integration gapEnt. >500 FTE341K
Timing / budgetQ4-closing265K
Report 06 · Revenue

Strategic Trends

Loss reason trends over time. Are product gaps growing or shrinking? Is competitive pressure increasing in specific segments? Trajectory, not just the snapshot.

Competitor Acme · share of losses in Tier 1
Q2 '24+5× in 9 quartersQ1 '26
Report 07 · Revenue

Insights Report

Key

AI analyzes all losses and generates a categorized list of specific recommendations. Organized by Solution, Buying Process, Competitors, Nurturing, and Setup. Not "improve your process" — specific, actionable findings.

Sample insight · Solution · Pricing
"Mid-market prospects object to Pro-tier pricing 2.3× more than SMB. Consider a Teams-tier package between $79–$129/user capped at 25 seats."
n = 47 dealsImpact: highAssigned: Product
Report 08 · Revenue

Actions Report

Key

Groups losses by micro-reason, ranks them by impact, and assigns each fix to the responsible department — product, sales, marketing, pricing, leadership. Your strategic roadmap, generated automatically.

#ActionOwnerImpact
01Mid-market pricing tierLeadership$988K
02Acme comparison pageMarketing$361K
03Salesforce integrationProduct$341K
04Rep B discovery coachSales$167K
Report 09 · Recycling

Callback Report

Disqualified leads and recyclable deals organized into time-to-callback buckets — "ready now" to "warming up." Segmented by loss reason so your reps and SDRs know not just who to call, but why the timing is right. Filter by leads, deals, or both.

BucketReason classValue
Ready now · 47Budget cycle$187K
30 days · 82Comp. disap.$154K
60 days · 56Timing / org$92K
Warming · 139Mixed$58K
Report 10 · Recycling

Winbacks Report

Track actual results — leads and deals won back after recycling, by loss reason and by time. See which types of losses have the highest recovery rate and where your recycling effort is paying off.

Loss reasonAttemptWon
Budget / timing14234
Competitor8712
Feature gap649
Price716
Automation · included

Automated nurturing, segmented by loss reason.

Rizer builds re-engagement workflows automatically, segmented by loss reason. Price objection gets different content than feature gap. Timing block gets a different cadence than competitive loss. Not generic "just checking in" — specific plays for specific patterns.

Workflow A
Price objection → value case + pilot offer
Workflow B
Feature gap → changelog drip
Workflow C
Timing → budget-cycle check-in
Workflow D
Competitor → switch-audit outreach
Leads, deals, or both
Toggle between disqualified leads, lost deals, or a combined view on every report — we are the only HubSpot tool that tracks both entity types together.
Switch dimensions with one click
Analyze the same data by issue, owner, competitor, ICP tier, deal size, product — whatever angle the question calls for. No rebuilding reports.
Filter across any dimension
Slice any report by owner, segmentation, product, competitor, or switched status. Your HubSpot segments come in automatically.
Drill from chart to record
Every visualization drills to the underlying companies, contacts, deals, and leads — with the detailed issue and reason descriptions attached.

See what your data reveals.

Connect your HubSpot and your Intelligence dashboard is ready in under 10 minutes. No setup required.