Built for HubSpot

Turn closed-lost into your next growth engine.

Rizer analyzes every lost lead and deal, shows why you lost, prioritizes what to fix, and helps your team winback lost accounts when they are ready to buy again.

Audit runs on your full history.

Aggregate findings across HubSpot instances.Anonymized · Real HubSpot data · Jun 2026
41%
Losses driven by pricing, not execution
62%
Competitor losses cluster in 2 segments
$399K
Median recyclable pipeline per instance
18%
Disqualified leads recoverable in 90 days

Most companies lose the same deals twice.

First, they lose the deal. Then they lose the learning, the fix, and the future re-engage opportunity. Rizer turns closed-lost from a static CRM status into a cleaner growth loop.

The broken process
Vague CRM reason
No owner, no priority
No fix shipped or tracked
No follow-up, ever
Account forgotten
The Rizer loop
01
AI-generated loss profile
02
Improvements ranked by revenue impact
03
Fixes shipped, conversion lift tracked
04
Targeted nurturing workflows
05
Re-engagement deals created when ready

One platform. Two connected motions.

Rizer Intelligence tells you why you lose and what to fix. Rizer Recycling turns the right lost accounts back into pipeline.

Base product
Rizer Intelligence
Know why you lose and what to fix first. Rizer turns historical and real-time closed-lost data into structured intelligence, reports, action plans, and HubSpot cards.
AI-generated loss profiles
Revenue impact reporting
Action plan by micro-reason
Sales execution insights
Product fit and competitor analysis
HubSpot loss intelligence cards
Explore Rizer Intelligence

From connected to clarity in 10 minutes.

Connect HubSpot once and Rizer analyzes your full history. Most companies start with Rizer Intelligence to see their patterns, then add Rizer Recycling when they are ready to act on what it reveals. Rizer Intelligence is our free trial. No credit card required.

Built around HubSpot, not outside of it.

Rizer connects to HubSpot during onboarding, imports historical and live lost lead/deal data, and pushes intelligence back into the CRM through HubSpot cards. Owners can see why an account was lost, what changed, how ready it is to re-engage, and what playbook to follow directly where they already work.

HubSpot deal record
Rizer Loss Intelligence
Primary loss reason: Missing enterprise reporting. Execution issue: Late stakeholder engagement. Competitor: Vendor X.
Re-engage readiness
Fit, timing, resolution, and engagement signals indicate this account is nearing re-engage eligibility.
78
Winback playbook
Lead with the reporting improvements, address the previous stakeholder concern, and reference the upcoming renewal window.

Built for every team touching lost revenue.

Every team gets a clearer view of the losses they can explain, fix, or turn back into pipeline.

Management

See where lost revenue is coming from, which fixes matter most, and how much pipeline can be recovered from accounts already in HubSpot.

Revenue leaders

Understand which segments, stages, competitors, and objections are costing the most revenue, then prioritize the highest-impact fixes.

RevOps

Replace scattered closed-lost fields with a structured system for loss reasons, ownership, reporting, and follow-through.

Sales leaders

Identify execution issues by owner, stage, deal size, and outcome, then coach from patterns instead of anecdotes.

Product teams

Understand which product gaps, features, pricing issues, trust concerns, and competitors cost the most revenue.

Marketing & growth

Build nurture audiences based on actual loss context and re-engage buyers when timing or fit improves.

Run the full loop on auto-pilot.
Or control every step.

Rizer supports teams that want governance before automation, as well as teams ready to let the system continuously learn, nurture, and re-engage.

Managed mode
Review AI-generated loss profiles before using them
Approve nurture enrollment manually
Create re-engage leads or deals step by step
Let managers review playbooks before outreach
Auto-pilot mode
Automatically profile new losses in real time
Enroll matching contacts into nurture workflows
Generate re-engage records when readiness crosses threshold
Push winback playbooks directly into HubSpot

Stop letting closed-lost disappear.

Use Rizer to understand every loss, prioritize the fixes that matter, and re-engage the accounts most likely to come back.