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Do the math

Your closed-lost pipeline has a dollar figure. Here it is, right now.

Most revenue teams do not know exactly how much is slipping through their closed-lost pipeline each year. Rizer calculates it automatically, every day. Adjust the sliders to see what that could look like for your team.

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Conservative estimate with both agents: 3% of your recoverable lost deals from the last two years are won back, and 1% of next year's losses are prevented. Actual results depend on your deal volume, loss patterns, and how actively your team runs the workflows.

Your ROI estimateLive
$180K
Estimated value you could recover per year
$8,388
Your annual Rizer costFlat for 11–40 deal owners
21× return. One recovered $15,000 deal pays for 1.8 years of Rizer.
Aggregate findings across HubSpot instances.Anonymized · Real HubSpot data · Jun 2026
41%
Losses driven by pricing, not execution
62%
Competitor losses cluster in 2 segments
$399K
Median recyclable pipeline per instance
18%
Disqualified leads recoverable in 90 days

Most companies lose the same deals twice.

First, they lose the deal. Then they lose the learning, the fix, and the future re-engage opportunity. Rizer turns closed-lost from a static CRM status into a cleaner growth loop.

The broken process
Lost deal
Vague CRM reason
No clear owner
No fix tracked
Account forgotten
The Rizer loop
Intelligence Agent
01
AI-generated loss profile
02
Revenue-ranked micro-reasons
03
Team-owned action plan
↓ hand-off
Recycling Agent
04
Targeted nurture
05
Re-engage when ready

One platform. Two connected agents.

The Intelligence Agent tells you why you lose and what to fix. The Recycling Agent turns the right lost accounts back into pipeline.

Base agent
Rizer Intelligence Agent
Know why you lose and what to fix first. Rizer turns historical and real-time closed-lost data into structured intelligence, reports, action plans, and HubSpot cards, then routes each fix to the team that owns it.
AI-generated loss profiles
Revenue impact reporting
Action plan by micro-reason
Sales execution insights
Product fit and competitor analysis
HubSpot loss intelligence cards
Explore the Intelligence Agent
Add-on agent
Rizer Recycling Agent
Turn the right lost accounts back into pipeline. Rizer scores readiness, segments nurture audiences, and creates re-engage deals directly in HubSpot.
Re-engage readiness scoring
Nurture workflow segmentation
AI-assisted email content
Winback playbooks
Owner-level throttles
Managed or auto-pilot mode
Explore the Recycling Agent

From connected to clarity in 10 minutes.

Connect HubSpot once and Rizer analyzes your full history. The free audit runs the Intelligence Agent. No credit card required.

  1. ~30 seconds

    Connect HubSpot

    Connect Rizer to HubSpot during onboarding. Rizer imports your historical and live lost lead and deal data.

  2. Once

    Map your catalog

    During setup, Rizer maps your products, competitors, and feature taxonomy, so every loss reason is specific to your business.

  3. ~10 minutes

    Get your loss audit

    See why you lose, what it costs, and which lost accounts are worth recycling, then keep getting updates as new losses happen.

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FAQ

About the estimate.

Where do these numbers come from?+
The estimate is deliberately cautious. It assumes half of your lost deals from the last two years are still worth winning back, 3% of those come back, and fixing your top loss reasons prevents 1% of next year's losses. The free audit replaces these assumptions with your real HubSpot data.
Is pricing per deal owner?+
No. Rizer charges one flat subscription based on the number of deal owners in your organization. For example, the Intelligence Agent costs $149/month whether you have 1, 5, or 10 deal owners.
How is this different from the free audit?+
The calculator uses assumptions. The audit connects to your HubSpot in about 30 seconds and shows your actual closed-lost pipeline, why you lost it, and which accounts are worth recycling, in about 10 minutes.
Does Rizer analyze historical data?+
Yes. Rizer analyzes historical lost leads and closed-lost deals, then keeps updating in real time as new losses happen.

See it on your own HubSpot data.

Connect once and get your loss audit in about 10 minutes, on your full history.

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