Rizer vs. Clari Forecast operations vs. closed-lost analysis

Clari forecasts the pipeline. Rizer’s agents explain the pipeline you lost, and bring part of it back.

One sizes the gap. The other explains it.

Clari is built to predict and manage the number: forecast rolls, pipeline inspection, and deal risk across the quarter in flight. Rizer’s two agents are built for what falls out of that forecast. The Intelligence Agent explains the leads and deals you lost and what to fix; the Recycling Agent works out which are worth going back to, and when. One tool manages the quarter in flight, the other works the losses.

Which one do you actually need?

Choose Rizer when

  • You run HubSpot and want answers this quarter, not after a rollout.
  • You can measure the miss, but nobody agrees on the cause.
  • Losses keep repeating against the same competitor or objection.
  • You need fixes owned outside sales: pricing, product, positioning.
  • Closed-lost pipeline is sitting in HubSpot doing nothing, and you want an agent working it.

Choose Clari when

  • Forecast submissions are inconsistent across teams and regions.
  • Leadership needs weekly pipeline inspection and roll-ups.
  • Forecast discipline across many teams and territories is the problem.
  • You need one tool spanning several CRMs.
  • The quarter in flight matters more than the quarter you lost.

Run both when

  • The forecast is accurate and the win rate still will not move.
  • Board questions have shifted from "will we hit it?" to "why did we not?"
  • You want next quarter’s plan informed by last quarter’s losses.

A forecast sizes the miss. This is what explains it.

Not another roll-up view. The Intelligence Agent ranks what is costing you revenue with an owner on each line; the Recycling Agent queues the lost deals whose blocking reason no longer applies.

Intelligence AgentLoss drivers, ranked by revenue 412 losses analysed · last 12 months
  1. 01 Priced above the competitor on 50+ seat deals Owner: Pricing $1.24M31% of lost revenue
  2. 02 Missing NetSuite integration Owner: Product $760K19% of lost revenue
  3. 03 Failed the security review Owner: Product $560K14% of lost revenue
  4. 04 Wrong-fit leads from paid search Owner: Marketing $480K12% of lost revenue
  5. 05 No follow-up within 14 days of demo Owner: Sales $360K9% of lost revenue
Recycling AgentCallback list, top of queue Blocking reason expired
  • Northwind Logistics $85K Lost 8 months ago: no NetSuite sync NetSuite sync shipped in Q2
  • Ardent Health Group $120K Lost 11 months ago: price, went to a competitor Their contract renews in 47 days
  • Bellrose Group $64K Disqualified 6 months ago: budget frozen Announced a funding round in March

Sample output with illustrative figures. Every line in a real report links back to the specific HubSpot leads and deals behind it, so you can open the evidence before you act on the number. Ask us for a live walkthrough on your own data.

Feature by feature, without the spin.

The last group is the one worth reading: it lists where Clari is the better buy and Rizer is not. If a comparison table written by a vendor never loses a row, it is an ad, not a table.

Capability RizerClosed-lost AI agents ClariRevenue & forecast operations
Where the answers come from
Closed-lost deal history Clari reports closed-lost as an outcome in the funnel; Rizer analyses the cause behind it.
Rizer: Yes
Clari: Partial
Disqualified leads that never became deals
Rizer: Yes
Clari: No
Forecasting and scoring of open deals
Rizer: No
Clari: Yes
What you get back
Ranked causes behind lost revenue Rizer: Intelligence Agent.
Rizer: Yes
Clari: No
Forecast calls, roll-ups, and pipeline inspection
Rizer: No
Clari: Yes
Fixes assigned to product, pricing, and marketing Rizer: Intelligence Agent, which routes each fix to the team that owns it.
Rizer: Yes
Clari: No
Winback and callback lists with timing Rizer: Recycling Agent, which scores re-engage readiness on fit, timing, resolution, and engagement.
Rizer: Yes
Clari: No
Re-engages lost accounts inside HubSpot when they are ready Clari offers engagement tooling for open pipeline; it does not decide which lost accounts are ready to come back.
Rizer: Yes
Clari: Partial
Fit and effort
Works without changing how reps forecast
Rizer: Yes
Clari: No
Live the same day, from history you already have Forecast platforms need a rollout, field mapping, and a cadence change before they are useful.
Rizer: Yes
Clari: No
Where Clari is the better buy
Managing the quarter in flight Rizer profiles each loss as it happens, but it does not score open deals. It will not help you land the number you are chasing this week.
Rizer: No
Clari: Yes
Yes Partial No

Rizer vs Clari, answered

Is Rizer a forecasting tool?

No. Rizer does not predict the quarter, score open deals, or run a forecast cadence. The Intelligence Agent turns the revenue you already lost into ranked causes and owned fixes, and the Recycling Agent turns the recoverable part into winback targets. If forecast accuracy is your problem, buy Clari.

We already report on closed-lost. Why add Rizer?

Reporting counts losses by whichever reason was typed into a dropdown. Rizer reads the surrounding history to find the pattern behind those labels, including the cases where the stated reason is not the real one, and it covers the disqualified leads that never reach a forecast tool at all.

Do we have to replace anything?

No. Rizer’s agents connect to HubSpot and work on your losses. Your forecasting cadence and process stay exactly as they are.

Why not just build a HubSpot report, or export closed-lost to a spreadsheet and ask ChatGPT?

A HubSpot report can only group by the closed-lost dropdown, so it tells you what reps typed, not what happened. A spreadsheet export plus a chat model gets closer, but it reads the records you happened to export, has no view of stage movement, competitor fields, email and note history, or the leads that never became deals, and it produces a different answer every time you ask. Rizer’s Intelligence Agent runs the same analysis against your full history and every new loss, keeps the evidence trail per finding, and the Recycling Agent turns it into a callback list rather than a paragraph.

We run on Salesforce, not HubSpot. Can we use this?

Salesforce support is on the roadmap. Rizer runs on HubSpot today because the analysis is built around how HubSpot models lead and deal history, and doing that properly per CRM is the work. If you are on Salesforce, talk to us now and we will line you up for it.

How do we know the analysis is not just guessing?

Every verdict is traceable. Open any loss driver and you get the individual deals and leads it was built from, and the fields and history that produced the classification. Check the evidence on a handful of deals you remember personally before you trust the aggregate. That is the review we ask new customers to do first.

What does Rizer get access to, and what does it write back?

Rizer connects to HubSpot and reads contacts, companies, pipelines and stages, lost deals and disqualified leads, including the notes, emails and activity behind them. What it writes depends on the agent: the Intelligence Agent writes a loss intelligence card on the HubSpot deal, and the Recycling Agent, if you add it, enrolls contacts into nurture workflows, creates re-engage leads or deals, and pushes winback playbooks into HubSpot. In Managed mode Rizer does not create deals on its own: nurture enrollment is approved manually and re-engage leads or deals are created step by step. Data is encrypted in transit and at rest, and our SOC 2 Type II audit is in progress.

How long until the first real answer?

Connecting HubSpot is a standard OAuth flow, and the free audit takes about ten minutes to set up. The Intelligence Agent runs against history you already have, so the first answers come back the same day, then keep updating as new losses land. There is no data collection period to wait through.

What does it cost?

Pricing is monthly or annual and scales with the number of deal owners in HubSpot, so it grows with your team and your deal volume. Annual plans save 20%, and there are no contracts. Current tiers are on the pricing page; the Intelligence Agent is the base plan and the Recycling Agent is an add-on. If your setup is unusual, contact us for a custom plan.

You can already see the gap. Now see what caused it.

If you run HubSpot, the free audit runs the Intelligence Agent on your full history and returns your own ranked loss drivers the same day. Your forecast process does not change.

Free 10-minute audit. No credit card. No change to how the forecast is run.