Depth on a sample, or coverage across all of it.
A win-loss research program interviews the buyers who agree to talk, and does it properly, in their own words. Rizer’s Intelligence Agent analyses every closed-lost deal and disqualified lead in HubSpot automatically, so the pattern comes from the whole population rather than a sample, and the Recycling Agent acts on the accounts that can come back. These are different instruments, and the honest comparison is coverage against conversation.
Not a research report. The Intelligence Agent ranks what is costing you revenue across every loss, with an owner on each line; the Recycling Agent queues the lost deals whose blocking reason no longer applies.
Sample output with illustrative figures. Every line in a real report links back to the specific HubSpot leads and deals behind it, so you can open the evidence before you act on the number. Ask us for a live walkthrough on your own data.
The last group is the one worth reading: it lists where Clozd is the better buy and Rizer is not. If a comparison table written by a vendor never loses a row, it is an ad, not a table.
No. Rizer does not interview buyers. It analyses the lead and deal history in HubSpot, which is why it can cover every loss rather than a sample, and why it cannot tell you what a buyer was thinking.
The Intelligence Agent replaces the part that is really pattern-finding across many losses, and it does that across all of them rather than a sample. The Recycling Agent adds what research programs usually lack: a way to act on the accounts that can come back. If you specifically need the buyer’s own account of a decision, whether for a board deck, a positioning rewrite, or a product bet, interviews still do something Rizer does not.
Thin records still carry signal: segment, source, timing, competitor fields, stage reached, and how the deal moved. Rizer reads the pattern across many of them rather than depending on any single record being well written. Where the signal genuinely is not there, the report says so instead of inventing a reason.
A HubSpot report can only group by the closed-lost dropdown, so it tells you what reps typed, not what happened. A spreadsheet export plus a chat model gets closer, but it reads the records you happened to export, has no view of stage movement, competitor fields, email and note history, or the leads that never became deals, and it produces a different answer every time you ask. Rizer’s Intelligence Agent runs the same analysis against your full history and every new loss, keeps the evidence trail per finding, and the Recycling Agent turns it into a callback list rather than a paragraph.
Salesforce support is on the roadmap. Rizer runs on HubSpot today because the analysis is built around how HubSpot models lead and deal history, and doing that properly per CRM is the work. If you are on Salesforce, talk to us now and we will line you up for it.
Every verdict is traceable. Open any loss driver and you get the individual deals and leads it was built from, and the fields and history that produced the classification. Check the evidence on a handful of deals you remember personally before you trust the aggregate. That is the review we ask new customers to do first.
Rizer connects to HubSpot and reads contacts, companies, pipelines and stages, lost deals and disqualified leads, including the notes, emails and activity behind them. What it writes depends on the agent: the Intelligence Agent writes a loss intelligence card on the HubSpot deal, and the Recycling Agent, if you add it, enrolls contacts into nurture workflows, creates re-engage leads or deals, and pushes winback playbooks into HubSpot. In Managed mode Rizer does not create deals on its own: nurture enrollment is approved manually and re-engage leads or deals are created step by step. Data is encrypted in transit and at rest, and our SOC 2 Type II audit is in progress.
Connecting HubSpot is a standard OAuth flow, and the free audit takes about ten minutes to set up. The Intelligence Agent runs against history you already have, so the first answers come back the same day, then keep updating as new losses land. There is no data collection period to wait through.
Pricing is monthly or annual and scales with the number of deal owners in HubSpot, so it grows with your team and your deal volume. Annual plans save 20%, and there are no contracts. Current tiers are on the pricing page; the Intelligence Agent is the base plan and the Recycling Agent is an add-on. If your setup is unusual, contact us for a custom plan.
The free audit runs the Intelligence Agent on your full HubSpot history and returns your own ranked loss drivers the same day. Then point your interviews at whatever it surfaces.
Free 10-minute audit. No credit card. No buyer scheduling.