Rizer vs. Gong Conversation intelligence vs. closed-lost analysis

Gong explains the conversation. Rizer explains the loss.

Two different questions. Most teams need both.

Gong records, transcribes, and coaches the conversations your reps are having right now. Rizer reads the lead and deal history already sitting in HubSpot to explain why revenue is being lost, what to fix, and which closed-lost opportunities are worth calling again, including the losses that never had a call attached at all.

Which one do you actually need?

Choose Rizer when

  • Your loss reasons in HubSpot are unreliable or barely filled in.
  • A large share of your losses never had a recorded call.
  • Coaching has plateaued and the losses are no longer a rep-skill problem.
  • Product, pricing, and marketing need to own fixes, not just sales.
  • You want a ranked winback list as well as a call review queue.

Choose Gong when

  • You need call recording, transcription, and searchable conversations.
  • Managers coach reps on talk tracks, objections, and next steps.
  • You want live warnings on deals currently in the pipeline.
  • Your team already lives inside call reviews day to day.
  • You would rather buy one broad platform than two focused tools.

Run both when

  • You already invested in conversation data and want the loss side too.
  • Leadership wants one story: what was said, and what it cost.
  • Nothing changes for reps: Rizer needs no adoption to work.

Gong gives you the call. This is what Rizer gives you.

Not a dashboard and not a transcript library. A ranked list of what is costing you revenue with an owner on each line, and a queue of lost deals whose blocking reason no longer applies.

Loss drivers, ranked by revenue 412 losses analysed · last 12 months
  1. 01 Priced above the competitor on 50+ seat deals Owner: Pricing $1.24M31% of lost revenue
  2. 02 Missing NetSuite integration Owner: Product $760K19% of lost revenue
  3. 03 Failed the security review Owner: Product / Security $560K14% of lost revenue
  4. 04 Wrong-fit leads from paid search Owner: Marketing $480K12% of lost revenue
  5. 05 No follow-up within 14 days of demo Owner: Sales $360K9% of lost revenue
Callback list, top of queue Blocking reason expired
  • Northwind Logistics $85K Lost 8 months ago: no NetSuite sync NetSuite sync shipped in Q2
  • Ardent Health Group $120K Lost 11 months ago: price, went to a competitor Their contract renews in 47 days
  • Bellrose Group $64K Disqualified 6 months ago: budget frozen Announced a funding round in March

Sample output with illustrative figures. Every line in a real report links back to the specific HubSpot leads and deals behind it, so you can open the evidence before you act on the number. Ask us for a live walkthrough on your own data.

Feature by feature, without the spin.

The last group is the one worth reading: it lists where Gong is the better buy and Rizer is not. If a comparison table written by a vendor never loses a row, it is an ad, not a table.

Capability RizerClosed-lost analysis GongConversation intelligence
Where the answers come from
Analyses HubSpot lead and deal history Gong syncs CRM fields to give conversations context; Rizer treats the history itself as the primary evidence.
Rizer: Yes
Gong: Partial
Records and transcribes calls and meetings
Rizer: No
Gong: Yes
Covers disqualified leads that never became deals
Rizer: Yes
Gong: No
Covers losses with no call attached
Rizer: Yes
Gong: No
What you get back
Loss drivers ranked by revenue impact
Rizer: Yes
Gong: Partial
Rep coaching moments and talk-track analysis
Rizer: No
Gong: Yes
Fixes assigned to product, pricing, and marketing
Rizer: Yes
Gong: No
Winback and callback lists with timing
Rizer: Yes
Gong: No
Getting started
Answers from history you already have Conversation data only exists from the day recording is switched on. CRM history goes back as far as your CRM does.
Rizer: Yes
Gong: No
Works without any change to how reps work Nobody has to record, tag, or log anything for Rizer to produce an answer.
Rizer: Yes
Gong: No
Where Gong is the better buy
Signal on deals currently in the pipeline Rizer analyses losses after the fact. It will not warn you about a deal that is still open.
Rizer: No
Gong: Yes
Yes Partial No

Rizer vs Gong, answered

Does Rizer replace Gong?

No. Gong is a conversation intelligence platform built around recorded calls and rep coaching. Rizer analyses your HubSpot lead and deal history to explain lost revenue. Most customers keep both.

Gong already has deal and CRM analytics. Why not just use that?

Gong's deal analytics are built around conversation signal on open pipeline: engagement, activity, and risk on deals it has calls for. That is genuinely useful, and if your losses all have calls attached it may be enough. Rizer is aimed at the other half of the picture: closed-lost deals and disqualified leads, including the ones with no call, no meeting, and three lines of notes. It ends in department-owned fixes and a callback list rather than deal risk scores. Run Gong's closed-lost view first. If it answers your question, you do not need us.

Do I need call recordings for Rizer to work?

No. Rizer works from the records already in HubSpot, so it covers losses that never had a call attached, including leads disqualified before a deal was ever created. On most teams that is a larger share of lost revenue than people expect.

Our loss reasons in HubSpot are messy. Is that a problem?

That is the normal starting point. Rizer reads the surrounding history rather than trusting a single dropdown, and shows you where the recorded reason and the actual pattern disagree. Clean loss reasons are an output of using it, not a prerequisite for it.

Why not just build a HubSpot report, or export closed-lost to a spreadsheet and ask ChatGPT?

A HubSpot report can only group by the closed-lost dropdown, so it tells you what reps typed, not what happened. A spreadsheet export plus a chat model gets closer, but it reads the records you happened to export, has no view of stage movement, competitor fields, email and note history, or the leads that never became deals, and it produces a different answer every time you ask. Rizer runs the same analysis against your full history on a schedule, keeps the evidence trail per finding, and ends in a callback list rather than a paragraph.

We run on Salesforce, not HubSpot. Can we use this?

Salesforce support is on the roadmap. Rizer runs on HubSpot today because the analysis is built around how HubSpot models lead and deal history, and doing that properly per CRM is the work. If you are on Salesforce, talk to us now and we will line you up for it.

How do we know the analysis is not just guessing?

Every verdict is traceable. Open any loss driver and you get the individual deals and leads it was built from, the fields and history that produced the classification, and the cases where Rizer disagreed with the reason a rep recorded. Check the evidence on a handful of deals you remember personally before you trust the aggregate. That is the review we ask new customers to do first.

What does Rizer get access to, and does it write anything back?

Read-only HubSpot scopes covering contacts, companies, deals, and associated activity. Nothing is written back to your CRM, no fields are created, and no records are modified. Data is encrypted in transit and at rest, and is never used to train shared models. We are mid-SOC 2 Type II and will send the current report and our sub-processor list to your security team on request.

How long until the first real answer?

Connecting HubSpot takes about 15 minutes and is a standard OAuth flow. The first analysis runs against history you already have and comes back the same day, typically within a few hours depending on how many records you are bringing. There is no data collection period to wait through.

What does it cost?

Annual pricing scales with the size of your sales team, and it is a line item rather than a procurement cycle. Current tiers are on the pricing page; if your setup is unusual, the audit call ends with a number.

You know what happened on the call. Now find the pattern behind the losses.

Connect HubSpot read-only and get your own ranked loss drivers and callback list back the same day. Keep Gong exactly as it is.

Read-only access. Nothing written back to your CRM. No change to how reps work.