Two different questions. Most teams need both.
Gong records, transcribes, and coaches the conversations your reps are having right now. Rizer runs two AI agents on the lead and deal history already sitting in HubSpot. The Intelligence Agent explains why revenue is being lost and what to fix, including the losses that never had a call attached at all. The Recycling Agent turns the closed-lost opportunities worth calling again back into pipeline.
Not a dashboard and not a transcript library. The Intelligence Agent ranks what is costing you revenue with an owner on each line; the Recycling Agent queues the lost deals whose blocking reason no longer applies.
Sample output with illustrative figures. Every line in a real report links back to the specific HubSpot leads and deals behind it, so you can open the evidence before you act on the number. Ask us for a live walkthrough on your own data.
The last group is the one worth reading: it lists where Gong is the better buy and Rizer is not. If a comparison table written by a vendor never loses a row, it is an ad, not a table.
No. Gong is a conversation intelligence platform built around recorded calls and rep coaching. Rizer’s Intelligence Agent analyses your HubSpot lead and deal history to explain lost revenue, and the Recycling Agent wins back the accounts that are ready. Most customers keep both.
Gong's deal analytics are built around conversation signal on open pipeline: engagement, activity, and risk on deals it has calls for. That is genuinely useful, and if your losses all have calls attached it may be enough. Rizer is aimed at the other half of the picture: closed-lost deals and disqualified leads, including the ones with no call, no meeting, and three lines of notes. It ends in department-owned fixes and, with the Recycling Agent, re-engage deals in HubSpot rather than deal risk scores. Run Gong's closed-lost view first. If it answers your question, you do not need us.
No. Rizer works from the records already in HubSpot, so it covers losses that never had a call attached, including leads disqualified before a deal was ever created. On most teams that is a larger share of lost revenue than people expect.
No. It scores readiness from the loss profile the Intelligence Agent built and from what has changed since: fit, timing, whether the blocking reason has been resolved, and engagement. If Gong has call data on the account, that history sits in HubSpot alongside it, but none of it is required.
That is the normal starting point. Rizer reads the surrounding history, including notes, emails and activity, rather than trusting a single dropdown. Clean loss reasons are an output of using it, not a prerequisite for it.
A HubSpot report can only group by the closed-lost dropdown, so it tells you what reps typed, not what happened. A spreadsheet export plus a chat model gets closer, but it reads the records you happened to export, has no view of stage movement, competitor fields, email and note history, or the leads that never became deals, and it produces a different answer every time you ask. Rizer’s Intelligence Agent runs the same analysis against your full history and every new loss, keeps the evidence trail per finding, and the Recycling Agent turns it into a callback list rather than a paragraph.
Salesforce support is on the roadmap. Rizer runs on HubSpot today because the analysis is built around how HubSpot models lead and deal history, and doing that properly per CRM is the work. If you are on Salesforce, talk to us now and we will line you up for it.
Every verdict is traceable. Open any loss driver and you get the individual deals and leads it was built from, and the fields and history that produced the classification. Check the evidence on a handful of deals you remember personally before you trust the aggregate. That is the review we ask new customers to do first.
Rizer connects to HubSpot and reads contacts, companies, pipelines and stages, lost deals and disqualified leads, including the notes, emails and activity behind them. What it writes depends on the agent: the Intelligence Agent writes a loss intelligence card on the HubSpot deal, and the Recycling Agent, if you add it, enrolls contacts into nurture workflows, creates re-engage leads or deals, and pushes winback playbooks into HubSpot. In Managed mode Rizer does not create deals on its own: nurture enrollment is approved manually and re-engage leads or deals are created step by step. Data is encrypted in transit and at rest, and our SOC 2 Type II audit is in progress.
Connecting HubSpot is a standard OAuth flow, and the free audit takes about ten minutes to set up. The Intelligence Agent runs against history you already have, so the first answers come back the same day, then keep updating as new losses land. There is no data collection period to wait through.
Pricing is monthly or annual and scales with the number of deal owners in HubSpot, so it grows with your team and your deal volume. Annual plans save 20%, and there are no contracts. Current tiers are on the pricing page; the Intelligence Agent is the base plan and the Recycling Agent is an add-on. If your setup is unusual, contact us for a custom plan.
Run the Intelligence Agent on your HubSpot history with the free audit and get your own ranked loss drivers back the same day. Keep Gong exactly as it is.
Free 10-minute audit. No credit card. No change to how reps work.